Transform how you write about your business in under two hours.
No faff, and plenty of fun. The Copy Crash Course gives you everything you need to start
writing better copy, and leave the tension headaches behind.
No faff, and plenty of fun. The Copy Crash Course gives you everything you need to start writing better copy.
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Structured videos that help you write better, and faster.
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Structured videos that help you write better, and faster.
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Structured videos that help you write better, and faster.
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Copy and content cheat sheets at the end of the course.
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Copy and content cheat sheets at the end of the course.
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Copy and content cheat sheets at the end of the course.
Every business runs on words
Every business runs on words
Every business runs on words
Websites, emails, proposals, the Tuesday-afternoon LinkedIn post; they all need writing, and they usually get written in a hurry by whoever happens to be least busy.
The Copy Crash Course is built to change that. Across six video modules, I'll take you through the storytelling that keeps people reading, how to sell without sounding like a salesman, and the writing habits professional copywriters lean on every day.
You'll finish with cheat sheets for whenever the cursor starts blinking, giving you better copy written faster, that you'll be proud to share.
Websites, emails, proposals, the Tuesday-afternoon LinkedIn post; they all need writing, and they usually get written in a hurry by whoever happens to be least busy.
The Copy Crash Course is built to change that. Across six video modules, I'll take you through the storytelling that keeps people reading, how to sell without sounding like a salesman, and the writing habits professional copywriters lean on every day.
You'll finish with cheat sheets for whenever the cursor starts blinking, giving you better copy written faster, that you'll be proud to share.
What we'll cover
What we'll cover
Introduction
Meet your guide, learn about my history of copywriting and explore what we're going to cover across the course.
Time: 5 mins
Introduction
Meet your guide, learn about my history of copywriting and explore what we're going to cover across the course.
Time: 5 mins
Storytelling
An explainer on how and why stories keep our attention, and what we can learn from the world’s greatest writers.
Time: 20 mins
Storytelling
An explainer on how and why stories keep our attention, and what we can learn from the world’s greatest writers.
Time: 20 mins
Selling (nicely)
Selling shouldn’t be icky or pushy. Here we’ll cover how to sell what makes you special with copy, the right way.
Time: 20 mins
Selling (nicely)
Selling shouldn’t be icky or pushy. Here we’ll cover how to sell what makes you special with copy, the right way.
Time: 20 mins
Writing
Tips to get inspired to write, thinking creatively and making the blank page less scary.
Time: 20 mins
Writing
Tips to get inspired to write, thinking creatively and making the blank page less scary.
Time: 20 mins
Best practice
My insight and tips on best practice for websites, email sequences, case studies, social media, and AI.
Time: 10 mins
Best practice
My insight and tips on best practice for websites, email sequences, case studies, social media, and AI.
Time: 10 mins
The finish line
A run down, thank you and cheerio from me. Plus, get access to cheat sheets for quick tips.
Time: 5 mins
The finish line
A run down, thank you and cheerio from me. Plus, get access to cheat sheets for quick tips.
Time: 5 mins
"This course has the power to change your marketing, and maybe even your whole life."
"This course has the power to change your marketing, and maybe even your whole life."
"This course has the power to change your marketing, and maybe even your whole life."
Lawrence Bath
The guy who made the course
What you'll win
What you'll win
Write faster
Less staring, more writing. Learn how to beat the block and speed up all content writing.
Write faster
Less staring, more writing. Learn how to beat the block and speed up all content writing.
Sell without cringing
Storytelling that earns attention and selling techniques that keep your dignity intact.
Sell without cringing
Storytelling that earns attention and selling techniques that keep your dignity intact.
Make AI useful
Brief AI like a writer does. Learn what to feed it, what to fix, and how to keep your voice in charge
Make AI useful
Brief AI like a writer does. Learn what to feed it, what to fix, and how to keep your voice in charge
Meet your guide 👋
Meet your guide 👋
Meet your guide 👋
I'm Lawrence. I've spent six years writing copy for a living, across 450+ projects for everyone from one person startups to household names. That work has taught me which parts of copywriting earn their keep, and which you can happily skip.
This course is everything I'd tell you over a coffee, but without racking up the caffeine bill. The storytelling, the selling, and the habits that make writing easier.
I wanted to make the course fairly short, but very sweet. No one wants death by slideshow, and this course is made to be fun, not just tick a CPD box. Hope that's your bag.
I'm Lawrence. I've spent six years writing copy for a living, across 450+ projects for everyone from one person startups to household names. That work has taught me which parts of copywriting earn their keep, and which you can happily skip.
This course is everything I'd tell you over a coffee, but without racking up the caffeine bill. The storytelling, the selling, and the habits that make writing easier.
I wanted to make the course fairly short, but very sweet. No one wants death by slideshow, and this course is made to be fun, not just tick a CPD box. Hope that's your bag.
What you might be thinking…
What you might be thinking…
What you might be thinking…
Do I need marketing experience?
No. It's great if you've got some, but I've made the lessons super simple to follow, and explain everythin